1. Tap
Tap to Donate
Open Generocity and tap the gold donation button.
Ready to give without cash?
Why Generocity exists
We did not become less generous. We simply stopped carrying cash.
South Africans are constantly reminded of the need around us. We want to help, but everyday life has become increasingly cashless.
You can withdraw cash beforehand. You can try to make existing technology work. But both add friction to what used to be a quick and simple act of kindness.
This is especially frustrating when the person you want to help does not have access to a bank account.
Giving should not become another task in an already busy day.
A simple idea
We made everyday generosity effortless again.
Generocity brings back the simplicity and spontaneity of handing someone cash—without needing cash.
It gives you a quick way to donate to your car guard while helping them participate in the digital economy.
No cash. No complicated process. Just a simple way to help where you can.
Every small donation makes a meaningfull impact.
How it works
Give to your car guard almost instantly in 3 simple steps
2. Choose
Choose your amount
Select how much you would like to give.
3. Scan
Scan your Guard's Generocity Code
Point your phone at their code to complete the donation.
Complete
Done. As easy as 1, 2, 3.
Your full donation is transferred to your car guard in seconds. All that is left is to enjoy the feeling of being able to make a difference again.
More than a donation
With Generocity, Guards can now do more with every donation
A small operational fee is charged separately, helping to ensure that every cent you choose to donate goes to the Guard while giving them access to valuable services.
Shop free of charge without a bank account
Guards can buy groceries and everyday essentials without needing a traditional bank account or debit card.
Withdraw cash when they need it
Guards can access cash for ad hoc expenses such as rent, school costs, transport and other important payments.
Store their money safely
Guards can keep their money safely in their Generocity wallet instead of carrying cash and risking loss or theft. They can even begin putting something aside for a rainy day.
Generocity empowers Guards to spend, access and protect the money they receive.
The heart behind Generocity
Built from a very South African frustration
People across South Africa want to help where they can. But as life became cashless, even the smallest act of generosity became more difficult.
Cash can still solve the problem, but withdrawing it takes planning. Other technology can sometimes be adapted, but the experience is rarely effortless.
Effortless Payment Solutions was born from that frustration.
We took the time to make this simple act of kindness effortless, so that millions of South Africans can rediscover the joy of helping where they can.
We used serious technology to make kindness feel simple again.
Local team
Developed in South Africa, for South Africans
Generocity was developed locally by a team of South African engineers and entrepreneurs with a shared heart: to help people who are often excluded from the digital economy participate safely and meaningfully.
The team at Effortless Payment Solutions has extensive experience in building and commercialising large-scale technology platforms—from advanced artificial intelligence and industrial automation to everyday consumer applications.
We brought that experience together to solve one simple but important problem: making everyday generosity effortless again.
Trusted infrastructure
Serious about financial security.
To help keep everyone’s money safe and secure, Generocity partnered with Omnea—one of South Africa’s leading third-party payment infrastructure providers.
Established in 1999
Generocity is built on Omnea’s established payment infrastructure, trusted for more than 25 years by banks, corporates, fintechs and SMEs across Africa.
Because every rand matters, we partnered with experienced specialists instead of learning through mistakes with money people depend on.
Proven Platform
Omnea’s established financial infrastructure reliably processes more than 900,000 payment transactions worth over R300 billion across Africa each month—giving you confidence that every Generocity transaction is supported by proven, large-scale infrastructure.
Protecting Customer Funds
Generocity customer funds are held separately in a protected, ring-fenced structure under the oversight of an authorised Financial Services Provider and in accordance with applicable FSCA requirements—helping ensure that money entrusted to Generocity remains secure.
Regulatory Oversight
Omnea's payment infrastructure is sponsored and enabled through Absa Bank, while its registration as a Payment System Operator and Third-Party Payment Provider places it within the frameworks prescribed by the South African Reserve Bank and the Payments Association of South Africa.
For more information about Omnea’s regulatory framework and compliance, please visit omnea.co.za
The feeling we want to bring back
Make someone's day without slowing down yours.
Your day is full. But when someone helps you, you can still take a few seconds to help them in return.
Give almost instantly, carry on with your day and leave knowing that your generosity reached the person who needed it.
Rediscover the joy of giving again.
No cash. No complicated process. No missed opportunity to make a difference.
Ready when you are
Be ready to give next time.
Take five minutes to download Generocity and register your account. The next time a car guard helps you, you can give in seconds—without cash, without friction and without adding another task to your day.
Set up once. Be ready to give whenever the moment finds you.
We'd love to hear from you
Get in touch
Questions, support requests, media enquiries or partnership ideas — reach out and a real person from the Generocity team will get back to you.
- Suggestionstalk2us@generocity.co.za
- Supportsupport@generocity.co.za\n\n
- Partnerships & pressWorking with retailers, communities or media? Send us a note through the form.
Guards: Please contact your area leader for app support.